A BETTER TASTING CHRISTMAS

Christmas comes every year, even to Apoteket. But it may not be the first store customers think of when it comes to shopping for christmas gifts.

In the campaign communication products are shown in an environment that signals holiday spirit in a way that works both at home and for gifts.

During the first part of the campaign focus was on classic flavoring products, such as saffron, tincture and mustard. A few weeks in the campaign we highlighted that years gift packages, with content that suits the whole family.