Apoliva Makeup Studio
It doesn’t help a lot if consumers love your products once they have tested them, if they don’t know the products exist.
When Apoteket wanted to expand the beauty brand Apoliva into cosmetics, they stood before the challenge of launching a new product line with a limited marketing budget and an almost unknown product. Together with Kollo solutions, that are both stragically important and cost efficient, were identified to launch the product line.
The solution for reaching important influencers was a cleverly designed, correct located and inspiring pop-up store. The make-up studio conveyed, just like the brand, the natural and the simple, but also lusty and joyful make-up. Customers got pointers and advise from professional make-up artists, could have a professional make-up, and could (of course) buy the products on site.
Almost over-night a majority of the largest beauty bloggers started talking about Apoliva, and the pop-up store was nominated for the Swedish Design Award.