A RED THREAD THROUGH CHRISTMAS
The customer needs to encounter a campaign several times, in different places, to have full effect. A clear theme and recognition is important.
A good example of such an effect was when Kollo together with Apoteket created a colorful Christmas shopping bag. The illustrations, the colors and the playful feeling was present in all communication during the period. For the customer it was easy to recognize the theme in everything from gift wrapping and stickers to campaign signs and display material.