A SILVER LINING ON EVERYDAY LIFE
Everything you do in-store says something about you, and thereby about the brand. To work systematically with themed campaigns or specific sales activities help customers to better understand the message you want to convey.
IKEA wants to make your life at home simpler and more comfortable. They want to be a part of your every day life, a life they want to celebrate with a special campaign.
Kollo helped IKEA to create clear thematic campaigns with store communication, sales activities and merchandising solutions, in order to drive more traffic and spread the campaign to broader part of the total product range.