Summer & staycation at Åhléns
Every year we long for the Swedish summer, to have free and lazy days. In the sun, at home in your garden or on your balcony. Exactly that feeling, the longing, is what Åhlén wanted to trigger with their customers.
With plenty of green, wonderful pillows, hammocks and lanterns we created a wonderful feeling of the various rooms of the summer – inside the store. Customers were enticed to have a ”staycation”, to enjoy their home, their garden and their balcony.
Kollo delivered campaign material to the stores, display solutions for windows and prime store areas. The campaign displays created a feeling of summer and wonderful holidays, while still delivering excellent conditions for added sales.